Augusto Frota is one of the most influential personalities in BJJ and MMA, with a varied background both in martial arts and in business – and with a vast network in the martial arts industry.

He is originally from Fortazela, but it was in Brasilia (Brazil) where he began training Brazilian Jiu-Jitsu in 1997 under Admilson Brites, a black belt under Royler Gracie. At that time, Augusto competed in and won several national and state tournaments; and then moved back to Fortazela to train under Marcus Aurelio (Pride/UFC veteran).

However, due to academic commitments, Augusto left for the United States and attended school in Fort Lauderdale. He completed his BIB (Bachelors in International Business) in Florida – and met Minotauro Nogueira there (MMA legend – ex Pride & UFC heavyweight world champion and founder of the famous Team Nogueira). Nogueira subsequently set him on the road to becoming an international fighter.
After completing his studies, Augusto moved to Switzerland and started working for UBS (Union of the Swiss Banks) while simultaneously being an MMA fighter and competing in the Shooto circuit (in Europe and Japan). Continuing to train under Nogueira, Augusto established his own academy in 2002 and earned his BJJ black belt in September 2005.

Today, Frota is one of Europe’s top martial arts instructors. A 4th degree BJJ black belt, he is the owner & head coach of Frota Academy in Zürich, Switzerland.
By utilizing his contacts across the network, Augusto often brings world-class instructors from various affiliations to teach classes and conduct seminars at his Academy (such as Renzo Gracie, Braulio Estima, Gezary Matuda, Marcus „Buchecha“ Almeida, Leandro Lo, Rodolfo Vieira, and Davi Ramos).

Augusto is also the man behind luxury BJJ camps which are held every year in exotic locations all around the world (like Mykonos, Ibiza, Barcelona, and Cannes), and which feature elite athletes such as Leandro Lo, Rodolfo Vieira, Marcus „Buchecha“ Almeida, Mackenzie Dern, and Gezary Matuda.